Our series featuring app marketing tips for Android developers will not be complete if the actual application itself does not get distributed throughout various app markets. Sure, you can always offer your app through your own page or website, but it can never beat big markets like Google Play and the Amazon App Store.
Despite other emerging Android markets including Amazon, Google Play is still the number one marketplace to download Android applications. It is offered through various device platforms including mobile smart phones and tablet PCs. It also does not discriminate brands; thus, the store is present in almost all companies where Android applications are accepted and in phone models running on an Android operating system. It is available in virtually all countries worldwide too.
Before acceptance in the Google Play Android market, your app must meet standards regarding quality, rating, size, screen compatibility, and supported OS versions or devices, among others. You will also be required to prepare promotional images, graphics, screenshots, and even videos. You must also decide upon the following factors:
- in which countries to distribute your app
- whether it is offered for free or at a price
- how much it will cost in case you opt to provide it with a fee including local currency value for each country
- localization tactics in mind for every targeted country
- whether you will avail of in-app billing to sell other digital products
Upon acceptance, you need to complete the product’s description and details and prepare a ready to publish APK. What’s great with Google Play is that you can use its readily available badges and links to establish your brand. Google Play also encourages you to provide post-sale support to your customers.But above all else, you need to understand and agree with the policies and agreements as well as follow the publishing workflow.
Amazon App Store
Like Google Play, the Amazon App Store also imposes rules before acceptance of your app submission. But since it’s non-exclusive, you can still submit your app to Amazon even after it’s presented in Google Play. Although the number of countries where the app is distributed is currently limited, a new international program is currently in effect. Your app is automatically offered to all countries with prices already calculated in the local currency. You may also specify your own pricing as well as language.
Google Play vs. Amazon App Store
The obvious difference is that the Google Play has a wider audience as compared to the Amazon App Store. As of the moment, there are only a limited number of countries where your app can be sold via Amazon. You also share a percentage of your sale every time your app is sold. Amazon shares 70% to you, and the rest is deducted for their services. As for Google Play, you pay a one-time fee of $25. But Google is technically more rigid regarding submission and acceptance as compared with Amazon.
To complete our app marketing tips on Android app distribution, let me end this by suggesting for you to try small players and markets as well.App Marketing Tips