App Marketing Tips: Distribute Your Android App through Various Markets

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Our series featuring app marketing tips for Android developers will not be complete if the actual application itself does not get distributed throughout various app markets. Sure, you can always offer your app through your own page or website, but it can never beat big markets like Google Play and the Amazon App Store.

Google Play

Google Play

Despite other emerging Android markets including Amazon, Google Play is still the number one marketplace to download Android applications. It is offered through various device platforms including mobile smart phones and tablet PCs. It also does not discriminate brands; thus, the store is present in almost all companies where Android applications are accepted and in phone models running on an Android operating system. It is available in virtually all countries worldwide too.

Before acceptance in the Google Play Android market, your app must meet standards regarding quality, rating, size, screen compatibility, and supported OS versions or devices, among others. You will also be required to prepare promotional images, graphics, screenshots, and even videos. You must also decide upon the following factors:

  • in which countries to distribute your app
  • whether it is offered for free or at a price
  • how much it will cost in case you opt to provide it with a fee including local currency value for each country
  • localization tactics in mind for every targeted country
  • whether you will avail of in-app billing to sell other digital products

Upon acceptance, you need to complete the product’s description and details and prepare a ready to publish APK. What’s great with Google Play is that you can use its readily available badges and links to establish your brand. Google Play also encourages you to provide post-sale support to your customers.But above all else, you need to understand and agree with the policies and agreements as well as follow the publishing workflow.

Amazon App Store

Like Google Play, the Amazon App Store also imposes rules before acceptance of your app submission. But since it’s non-exclusive, you can still submit your app to Amazon even after it’s presented in Google Play. Although the number of countries where the app is distributed is currently limited, a new international program is currently in effect. Your app is automatically offered to all countries with prices already calculated in the local currency. You may also specify your own pricing as well as language.

Amazon App Store

Google Play vs. Amazon App Store

The obvious difference is that the Google Play has a wider audience as compared to the Amazon App Store. As of the moment, there are only a limited number of countries where your app can be sold via Amazon. You also share a percentage of your sale every time your app is sold. Amazon shares 70% to you, and the rest is deducted for their services. As for Google Play, you pay a one-time fee of $25. But Google is technically more rigid regarding submission and acceptance as compared with Amazon.

Google Play vs. Amazon App Store

Other Networks

To complete our app marketing tips on Android app distribution, let me end this by suggesting for you to try small players and markets as well.App Marketing Tips

Android App Monetization Options

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Android App Monetization

Unless you are offering your application under the ‘paid’ category, you will have to devise ways to generate an income from free apps. Luckily for you, there are several Android app monetization options available. Some of which will be explained below.

In-app purchases

This is the most common method used when monetizing free applications. Notice how you are advised to make a purchase while using an app? These are in-app purchases which include items that will be required to make use of certain features in an application. For gaming apps, this category also includes consumables such as coins, jewels, and other items which can be consumed within the app.

Android App Monetization Guide

Upgrades

You can also offer upgrades to monetize your app. Whether your app is a game or utility, you can allow a “lite” version of it for free download and then encourage an upgrade later on. You may restrict usage of the app to certain functionalities only or up to a specific chapter (in games). Some apps may even recommend upgrades to avail of an ads-free usage.

Ads display

Like websites and blogs, you too can show ads throughout the application. You can display ads from Google Adsense, which is still the number one platform for advertisements over the web. However, you can also display ads from mobile ad networks like AirPush.

Regardless of the ad company, you will be affiliated with; most advertisement agencies provide three options for ads. These are the following:

  • CPC (cost per click). This is paid based on the number of users who click on the ad displayed within your app.
  • CPM (cost per mille). Herewith, you are paid per thousand impressions or whenever the ad had been displayed for every thousand.
  • CPA (cost per action). This is more subjective and may require the user to react on the ad and not just merely view or click it. The user may need to register or make a purchase depending on the action which the publisher intends to achieve.

ads display

Cross advertising

In this option, you earn through advertisements from other apps, hence, the name cross advertising. In the same manner, you can also come to an agreement with other developers and promote your app through theirs.

Brand promotion

There are apps developed by smaller studios through the financing of bigger companies. Temple Run from Imangi Studios for one had developed 2 following versions of their game for Disney Mobile; Temple Run Brave and Temple Run Oz. Both of which were sponsored to promote Disney movies. You too can tap into the possibility of finding financial support for your app by consulting potentially interested parties.

Brand promotion

Affiliate sales

Sales commission from affiliate marketing is not exclusive to websites and blogs. Your application can also offer products and services from third party vendors. In turn, you earn a percentage of each sale generated through their affiliate link.

Android apps monetization in free apps results to greater generated income as compared to paid ads so if you plan to offer your app on the market for free, make sure to take advantage of the methods mentioned above.